São Paulo, Brazil (Feb 04, 2020) — Matrix Fitness and Smart Fit today announced a partnership for the premium equipment provider to equip 200 SmartFit facilities within the next three years.
Like Matrix Fitness, Smart Fit has grown aggressively. Based in Brasil and with more than 850 facilities across Latin America, the gym chain grew 34% last year and now reaches more than 2.7 million customers with plans for continued growth in the next three years.
“We need a trusted partner to help us reach our growth goals across the region,” said Edgard Corona, the CEO of Bio Ritmo Group, the parent company of Smart Fit. “Matrix is able to give us consistency and perfect brand solution for the Cardio and Strength zones. The Matrix combination of innovative designs, excellent product quality and service is a winning combination for us at Smart Fit all over the continent.
Matrix will help us reach our goals, and together we will bring high quality fitness to more people.”
“We are excited to partner with Smart Fit. They a leading provider in the regions they serve, and their mission to make fitness accessible to more people will positively impact their communities and our industry,” said Jason Lo, CEO of Johnson Health Tech Co., Ltd., the parent company of Matrix Fitness.
About Smart Fit
With 2.7 million customers in 10 years of activities, the Smart Fit Fitness Network (www.smartfit.com.br) has 850 units distributed throughout Brazil and Mexico, Chile, Panama, Guatemala, Dominican Republic, Peru, Colombia, Argentina, Paraguay and Ecuador. Created with the purpose of democratizing access to the practice of high-level physical activity, it offers accessible plans, with monthly fees starting at R$ 69.90, and facilitated membership. The brand is part of the Bio Ritmo Group, the 4th largest network in units in the last five years and the 5th in the ranking of the brands that most evolved in the same period, according to IHRSA’s 2017 global report.
About Matrix
Matrix Fitness (world.matrixfitness.com) is the fastest-growing commercial fitness equipment brand in the world and is the commercial brand of Johnson Health Tech. Matrix is comprised of a complete line of cardiovascular, group training, technology and strength-training equipment for health clubs and other fitness facilities.